Sunday, June 23, 2013

This blog title is an application of @jonathanstark's Smart Content web design for verbal interface @OReillyMedia

O'Reilly Webcast, "The Revolution Will Not Be Televised: Wearable Computers, Smart Objects, and the Death of the Touchscreen". Jonathan Stark talks about how mobile computers are changing the way web designers design and code, web pages *Stories*.

O'Reilly Webcast slide, 'Smart Content' from The Revolution Will Not Be Televised Jonathan Stark

So instead of packaging for anything (like desktop, or phone - videos or text), developers should think about what the story is - and design to bring alive the story, question, statement..

Think long, medium, short blog titles. Better content description makes for better relevance - and with tailored search and predictive software, content integration into your personal stream will take on a magical quality.

Start design of sites and applications from the smallest screen and expand the content to fill the 'real estate' - on a wall mounted widescreen.

An example of this kind of thinking is the title of this blog. The long title is just the right length for the Tweet that will broadcast the news when I publish it. I speaks to Jonathan Stark's third bullet point in the Smart Content slide image above:
  • Be structured based on a natural atomic unit (eg. story, post, tweet et al) rather than context specific containers (eg. pages, screens, windows)

So in this case, the blog title works as a Tweet; the Tweet broadcasts the news of the publication of the blog.

In my example the important thing isn't the length of the headline - how it looks - but rather choosing all the groups of words that will best express the content of the article. (That should also apply to the first 25 words of the article. As well. I erased height and set width to 100% in the img style.)

It's something I came across this week while titling baseball articles about the results of baseball games that I had scored in my html baseball scorecard. The headlines tried to describe: who played, who won, how they won, and the score. I found the resulting long titles worked really well in Twitter. So when I listened to Jonathan Stark's O'Reily Webcast, it occured to me that this was the obvious way to publish this article about it.


Watch the webcast in its original format - O'Reilly Webcast: "The Revolution Will Not Be Televised: Wearable Computers, Smart Objects, and the Death of the Touchscreen" - Jonathan Stark -


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