Thursday, September 6, 2012

Toronto's Zane Caplansky's building Mobile Catering Brands Online via the Mobile Web

Update Sunday, September 8 2012:

Got my first 'Food Truck Eats' location update email today - very cool:
There's lots of food truck action taking place in the City today!

After a successful first night, three new food trucks are back outside the Bloor Cinema (506 Bloor St, just east of Bathurst) for TIFF. The trucks are open to the public and tonight we've got Gourmet Bitches, Gourmet Gringos and Hogtown Smoke serving up street eats from 7:00 p.m. - 11:30 p.m.

For all you Entertainment District partiers, The Food Dudes are doing a late night poutine service outside the Storys Building at 11 Duncan St, just north of King St from 12:00 a.m.- 4:00 a.m.

And finally, Food Cabbie and Pretty Sweet Cupcakes will be at York University for the football game from 11:00 a.m. - 3:00 p.m.

Enjoy your weekend and don't forget to check out the full TIFF food truck schedule!

- Toronto Food Trucks

Toronto's Zane Caplansky - ‏@foodtrucksTO, and "Food Truck Eats" - is building a Mobile, Network Marketing Brand, with marketing tailored to the Mobile market.

As well as his restaurant, Caplansky's Delicatessen; and it's mobile-brand, simply Caplansky's part of his growing "Food Truck Eats" Mobile Cuisine network.

The marketing model aggregates always-on, smart phone, mobile networks full of people apt to purchase mobile food, with a network of independent mobile catering trucks.

It's brilliant --- and so obvious.

PayPal Here - Caplansky's Deli

I follow Sue Holland:

Re-tweeted from Suresh Doss, 'the #foodtruckeats guy':
 Embedded image permalink

From Zane Caplansky's original tweet

The effective Twitter Marketing is tailored for mobile users: The tweet is concise and re-tweetable:

"Toronto Food Trucks R back @ Yonge/Gould today w/ 5 trucks. 11am #foodtruckeats"

The tweet also uses the 'View photo' feature to preset an effective info graphic. The custom poster highlights the brands, location, time - and links to a network of Food Truck Eats food trucks stationed around Toronto.

[The interface is begging to be an interactive Map.]

The tweet is announcing "Food Truck Eats" 'Events' at Gould and Young - right beside Ryerson University - is a perfect mobile phone hotspot, with nearly 100% of the target market online and using the internet social tools in the daily routine of their lives.

From 11am this morning: as the food truck emporium opens for business
Embedded image permalink

This works for 'always-on' office workers too!

From 11:16 AM:

Toronto International Film Festivle (TIFF) is being targeted for convenient food, with network marketing professionals re-tweeting the Food Truck Eats brand at the ticket booth.See the Food Truck Eats - TIFF schedule! -

My reading of the website indicates that trucks regularly stay at one location from 11am to 3pm. The site networks lots of independant food trucks as well a Caplansky's "Thundering Thelma" - his first truck, of several now, if I count right.

Locations and times are also updated for the whole network, via an email notification service.

CBC's Dragon's Den 'Masters' missed Mobile Web in Assessment

After coming to the Dragons Den original episode through a Twitter Network Marketing ad today (via a Sue Holland - @suesthegrl) I was sure that the 'Dragon Den-ners' were dead wrong in walking away from a 15% share on $375,000.00 investment.

I think the key to their miscalculation was that they weren't aware that mobile phone web is creating marketing vectors that are revolutionizing the mobile catering industry.

Zane Caplansky on Dragons Den

Caplansky's Food Truck Update on Dragon's Den


Caplansky's Delicatessen | Smoked Meat | 356 College | Toronto |

Mobile Cuisine | Mobile Marketing for the Mobile Food Industry |

Youtube | torontofoodtrucks's channel |

Twitter | Toronto Food Trucks (@foodtrucksTO) |


1 comment:

  1. Nice Idea many white-collar workers, there are plentiful means to information access via computer, tablet, smart phone, etc., and with these user friendly and oft-required work tools one has instant connection to digital, audio and video messages shaping the minds and buying habits of recipients. There’s often access to radio and television during the work day as well, and all of the above are proven portals for reaching audiences.but Mobile Marketing trucks is Totally Different from all...