Sumner Redstone, Owner and Chief Executive Officer of Viacom, Inc.; SCARED DINOSOAR
Jeff Zucker, President and Chief Executive Officer of NBC Universal.
NOT A SCARED DINOSOAR
Viacom is suing Youtube/Google for 1 Billion dollars for content use violations. At the same time other content owners are setting up their own video distribution site.
From The Hollywood Reporter, March 23, 2007:
"News Corp. and NBC Universal announced plans Thursday to launch a video distribution site this summer featuring thousands of hours of content from at least a dozen networks and two major film studios."
The model that all of us consumers of network TV were hoping would emerge on the Internet is one step closer to reality. Free content will be available on this new site, paid for by advertising revenues generated there.
From The Hollywood Reporter again:
"Although the executives said that most content on the site will be free, full-length movies will be sold "principally" on a download-to-own model. Zucker said that, as a general rule, if television content is available for electronic sell-through on platforms like iTunes, it will also be available in the same way on the new site. Chernin added, however, that "most TV episodes, shortform clips and mash-ups" will be free on the site."
With major content owners uploading complete shows, the quality we've become accustomed to at Youtube will become substandard very quickly.
The future many had hoped would unfold, namely Network Television on the Internet, free, on demand and paid for by on site advertising, is coming this summer, to a portal near you!