Michael Holloway's FilterBlogs: Toronto's Zane Caplansky's building Mobile Catering Brands Online via the Mobile Web

Thursday, September 6, 2012

Toronto's Zane Caplansky's building Mobile Catering Brands Online via the Mobile Web

Update Sunday, September 8 2012:

Got my first 'Food Truck Eats' location update email today - very cool:

There's lots of food truck action taking place in the City today!

After a successful first night, three new food trucks are back outside the Bloor Cinema (506 Bloor St, just east of Bathurst) for TIFF. The trucks are open to the public and tonight we've got Gourmet Bitches, Gourmet Gringos and Hogtown Smoke serving up street eats from 7:00 p.m. - 11:30 p.m.

For all you Entertainment District partiers, The Food Dudes are doing a late night poutine service outside the Storys Building at 11 Duncan St, just north of King St from 12:00 a.m.- 4:00 a.m.

And finally, Food Cabbie and Pretty Sweet Cupcakes will be at York University for the football game from 11:00 a.m. - 3:00 p.m.

Enjoy your weekend and don't forget to check out the full TIFF food truck schedule!

http://torontofoodtrucks.ca/tiff

- Toronto Food Trucks

Toronto's Zane Caplansky - ‏@foodtrucksTO, and "Food Truck Eats" - is building a Mobile, Network Marketing Brand, with marketing tailored to the Mobile market.

As well as his restaurant, Caplansky's Delicatessen; and it's mobile-brand, simply Caplansky's part of his growing "Food Truck Eats" Mobile Cuisine network.

The marketing model aggregates always-on, smart phone, mobile networks full of people apt to purchase mobile food, with a network of independent mobile catering trucks.

It's brilliant --- and so obvious.

PayPal Here - Caplansky's Deli

I follow Sue Holland:

Attn @amerky -> U in? RT @spotlightcity Toronto Food Trucks R back @ Yonge/Gould today w/ 5 trucks. 11am #foodtruckeats twitter.com/spotlightcity/…
— Sue Holland (@suesthegrl) September 6, 2012

Re-tweeted from Suresh Doss, 'the #foodtruckeats guy':

Toronto Food Trucks are back at Yonge/Gould (Next to Ryerson) today with FIVE trucks. 11a> #foodtruckeats twitter.com/spotlightcity/…
— Suresh Doss (@spotlightcity) September 6, 2012

From Zane Caplansky's original tweet

The effective Twitter Marketing is tailored for mobile users: The tweet is concise and re-tweetable:

"Toronto Food Trucks R back @ Yonge/Gould today w/ 5 trucks. 11am #foodtruckeats pic.twitter.com/dH7b6HyE"

The tweet also uses the 'View photo' feature to preset an effective info graphic. The custom poster highlights the brands, location, time - and links to a network of Food Truck Eats food trucks stationed around Toronto.

[The interface is begging to be an interactive Map.]

The tweet is announcing "Food Truck Eats" 'Events' at Gould and Young - right beside Ryerson University - is a perfect mobile phone hotspot, with nearly 100% of the target market online and using the internet social tools in the daily routine of their lives.

From 11am this morning: as the food truck emporium opens for business

Food trucks by @ryersonu today. Yonge|gould. Check it out. 11a- #foodtruckeats twitter.com/spotlightcity/…
— Suresh Doss (@spotlightcity) September 6, 2012

This works for 'always-on' office workers too!

From 11:16 AM:

.@caplanskytruck's menu for today at 111 Bathurst. twitter.com/foodtrucksTO/s…
— Toronto Food Trucks (@foodtrucksTO) September 6, 2012

https://pbs.twimg.com/media/A2HmkjyCYAAkmH4.jpg

Toronto International Film Festivle (TIFF) is being targeted for convenient food, with network marketing professionals re-tweeting the Food Truck Eats brand at the ticket booth.See the Food Truck Eats - TIFF schedule! - http://torontofoodtrucks.ca/tiff

My reading of the website indicates that trucks regularly stay at one location from 11am to 3pm. The site networks lots of independant food trucks as well a Caplansky's "Thundering Thelma" - his first truck, of several now, if I count right.

Locations and times are also updated for the whole network, via an email notification service.

CBC's Dragon's Den 'Masters' missed Mobile Web in Assessment

After coming to the Dragons Den original episode through a Twitter Network Marketing ad today (via a Sue Holland - @suesthegrl) I was sure that the 'Dragon Den-ners' were dead wrong in walking away from a 15% share on $375,000.00 investment.

I think the key to their miscalculation was that they weren't aware that mobile phone web is creating marketing vectors that are revolutionizing the mobile catering industry.

Zane Caplansky on Dragons Den

Caplansky's Food Truck Update on Dragon's Den

References:

Caplansky's Delicatessen | Smoked Meat | 356 College | Toronto | www.caplanskys.com/

Mobile Cuisine | Mobile Marketing for the Mobile Food Industry | http://mobile-cuisine.com/marketing/mobile-marketing-for-the-mobile-food-industry/

Youtube | torontofoodtrucks's channel | http://www.youtube.com/user/torontofoodtrucks/feed

Twitter | Toronto Food Trucks (@foodtrucksTO) | https://twitter.com/foodtrucksTO

mh

1 comment:

RickyJanuary 25, 2013 at 11:01 AM
Nice Idea many white-collar workers, there are plentiful means to information access via computer, tablet, smart phone, etc., and with these user friendly and oft-required work tools one has instant connection to digital, audio and video messages shaping the minds and buying habits of recipients. There’s often access to radio and television during the work day as well, and all of the above are proven portals for reaching audiences.but Mobile Marketing trucks is Totally Different from all...
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Occupy Movement

10 February 2014

The general perception is that Occupy is over.

Nothing could be further from the truth.

The System is critically broken. You can help replace it with one that represents the People's interests - rather than the interests of the few - represented now by a dieing Republic and her allies in a New World Order - an American Empire.

This end of democracy - and possibly of the enlightenment - ushers in a corporatism - a reflection of the Nazi state - refined now with the social barometers of the surveillance state in an IT revolution. With it's endless global war, and it's rapacious 'always on' dog-eat-dog economy, the corporate state creates nothing but fear and loathing, via the terrorism of the market place: a thin strata of highly-paid professionals serving the 1%; feed by a great under-class of skilled, subsistence workers - it creeps thus into every street, into every mind, in every country of the globe.

The grotesque thing is a relic of the past - a desease that wants to bury us all with it as is contorts like a cancer into death itself.

The People's Movements are digging in to protect our democracy; developing deep roots and strength in every community.

This spring may be an awakening of every mind; of every town square. Of every country.

The plus-side as great as the likely fascist horror we face.

Tour de France Coverage

The past 2 years I covered every stage race of the Tour de France at BikingToronto. "Live Blogging" almost every stage, I also wrote a summary pieces on many stages which included some funny takes on the metrics of team bicycle racing. Also you can re-live the progress of Victoria BC's Ryder Hesjedal who, after rising to, and holding on to 3rd place for several stages, finished the 2010 Tour de France in 7th place over all. Have a look my BikingToronto Blog, "@Blog_FreeWheel" "2010 Tour de France" and the "2011 Tour de France" tags.

Longtail Posthumous Aperitif (added to after, before)

At the top of more and more articles in the FilterBlogs archives who'll see this:

After some articles are 'put to bed' at FilterBlogs they get a Longtail Posthumous Aperitif ; links to related articles published after my original post linked at the top of articles - towards a better user experience for you, the reader:

A breakdown of "Posthumous Longtail Aperitif":

After, after, before.
Finished but not finished and at the beginning.

As I continue to add these relevant 'Tweets' the result will be an ongoing re-crawl by search bots; better connecting my posts in search and adding to the 'intelligence' of the Google Search algorithm. Your welcome :)